About Us

A digital marketing agency specializing in brand development and book promotion, Pub-Craft offers online advertising, virtual assistance, and coaching services to promote, assist, and inspire over-extended, do-it-all authors, creatives, and entrepreneurs.


Launched in October 2013, Pub-Craft supports and empowers our clients through coaching and digital marketing services, including brand promotionbook promotion, and audio book promotion, as well as marketing made easy through our #AskPubCraft Group!

Laurie Cooper

Laurie Cooper launched her own online business, Pub-Craft, in October 2013. Since then, Laurie and her team of publicists and assistants have helped over 100 clients to New York Times and USA Today bestseller status. Laurie began working in the industry under the guidance of New York Times Bestselling Author Opal Carew, and quickly transitioned from an independent public-relations consultant to a full-time business owner and creative project manager. Now, Laurie and her team deliver promotion management, consulting, virtual assistance, and more, with the goal of “Giving you more time to write!”.


While she works with authors from around the world, Laurie calls Ottawa, Ontario her home. She loves to travel whenever she can escape her cluttered desk – even if it’s just a trip to the cottage. In between work and travel, she enjoys spending time with her friends and family, scrapbooking, reading, downing whole pots of coffee, and plotting to rule the world, or dancing under the moon (whichever is more convenient at the time). She graduated from Carleton University in 2012 with combined High Honours in Communication studies and Global Politics, Concentration in Image, Politics and Persuasion, and a Minor in Law. Laurie then returned to school in 2016, and graduated from Algonquin College with a Graduate Certificate in Marketing Management.


You can connect with Laurie Cooper on FacebookTwitter (@cooperlaurie), and Instagram @lbcoops

Marissa Caldwell

Marissa Caldwell started working as a full-time publicist, virtual assistant, and social media expert in May 2015. Through her best friend Laurie Cooper’s business Pub-Craft, Marissa helps her clients with advertising, social media, street team management, live marketing, copy-editing, outreach, and anything else they can think of!

Marissa graduated from Carleton University with Highest Honours in English Language and Literature in 2008, and went on to complete law school at the University of Ottawa, graduating with a Juris Doctor degree in April 2015. She then moved to a little (very snowy) town called Barrie, Ontario where she refers to herself and her partner as King and Queen of the North. In her spare time, she is a cupcake-pushing Shakespeare lover whose life is a too-well-cultivated collage of small-time theatre roles, nerdy conventions, golden foods, and romance, of course! But, she is mostly focused on making her sass-filled part-pug Harley ‘Instagram Famous’ @harleypugquinn

You can connect with Marissa Caldwell on FacebookTwitter and Instagram @marissaisms

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About Us

A digital marketing agency specializing in brand development and book promotion, Pub-Craft offers online advertising and coaching services to promote, assist, and inspire over-extended, do-it-all authors and entrepreneurs.


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© 2017 by Pub-Craft