Marketing for Books
At Pub-Craft, we custom-create packages tailored to your needs, goals, book, brand, and budget!
If you'd like to select a pre-made promotion package, please check out the packages and prices listed below. And, as always, if you have any questions, please contact us. We'd love to hear from you.
All prices are listed are in USD.
Please contact us for Canadian pricing!
"Pub-Craft made my bestseller dreams come true! I couldn’t have done it without them!"
- Julie Cross, International Bestselling Author
"The women at Pub-Craft are pros all the way. Organized and helpful and simply fun to work with, they especially know the world of advertising. My campaign was not only well-executed, it brought measurable results!"
- Clare James, Romance Author
"Pub-Craft helped me launch my new scifi romance series right! Thanks to their help, my book, Abducted, made it to number 3 on the Amazon scifi romance list without being in Kindle Unlimited. Definitely recommended!"
- Evangeline Anderson, NYT & USAT Bestselling Author
The Pub-Craft Team custom-tailors plans to best suit the individual author and his or her budget! Contact us for your custom plan!
Book Promotion Packages
Custom Social Media Video
Our Custom Social Media Video package is perfect for authors and entrepreneurs looking to get more reader engagement with their Facebook and other social media posts! An excellent package to get a fun, suspenseful, magical, inspirational, exciting or informative short video clip, either focusing on your brand, backlist, or an upcoming special feature title. This package includes:
o One custom-made short video to help boost social media reach and engagement, featuring either you and your brand as an author, your backlist, and/or your most recent or upcoming release.
o Video features a suitable soundtrack (instrumental background music), and a montage of pictures and/or short video clips strung together for a memorable and sharable social media video!
o Optional: Can include some additional media purchases (special music, stock footage, graphics, pictures, etc) to make your video even more special!
o Optional: Up to two to three revisions, if desired.
Promo Dash
Perfect for authors looking to make a big splash with their release and push hard over their release week!
o $100-200 USD put directly back into online advertising
o Ads booked to go live, concentrating on your release week/ promo-push week of your choice
o Custom Facebook and Twitter promo content (10 tweets and 5 FB posts) featuring your new release
o Blog Tour/Blast spanning pre-order period and/or release week, including rafflecopter giveaway for newsletter sign-ups and social media growth (prize(s) at your discretion)
o Book Spotlight with book promoter NN Light (with reach of over 30 million!)
o Two quote cards/ teaser graphics featuring quotes from your book, the book’s cover, and some genre-appropriate eye-candy.
o Optional reviewer outreach
o Optional release day Facebook Party (moderated by a professional host, with the option of inviting other authors to guest-host)
Platform Builder
Perfect for authors looking to boost backlist sales, build visibility, and reach more readers – an excellent package to set you up to promote your upcoming release!
o $50-100 USD put directly back into online advertising
o Ads booked that include links to newsletter and social media platforms
o Blog Blast/Tour with rafflecopter giveaway for Facebook likes, Twitter follows, and newsletter sign-ups
o Author Interview opportunities to maximize long-lasting visibility (and gain free ad space!)
o Facebook and social media optimization
o Consultation with the Pub-Craft Team on how to maximize the reach of your social media and use o Facebook to direct traffic to sales, and/or your newsletter
o Newsletter optimization
o The Pub-Craft Team will build you a newsletter from scratch, or take the newsletter you currently have to new heights!
o Custom Facebook and Twitter promo content (10 tweets and 5 FB posts) featuring book(s) of your choice, as well as your newsletter sign-up page
Blurb & Tagline Builder
Perfect for authors looking to spice up their existing book blurbs or taglines, or needing to start from scratch and drawing a blank. An excellent package to set you up with a snappy book description and real marketing “hook”!
o Ready-to-publish book blurb, either edited and reenergized from an existing blurb, or custom-created from your description of your story.
o A list of ready-to-market taglines for you to choose from, excellent for use in social media promotion, as a hook at the beginning of a blurb, or on the cover of the book itself.
o Email consultation with the Pub-Craft Team where you get to see the reasons behind the changes/choices they made, and a little of the behind-the-scenes work and brainstorming that went into the development of your new blurb/tagline to improve your own copywriting skills and confidence for your next title!
Social Media Boost
o Custom Facebook and Twitter promo content (10 tweets and 5 FB posts) featuring book(s) of your choice
o Two quote cards/ teaser graphics featuring quotes from your book, the book’s cover, and some genre-appropriate eye-candy.
o Optional custom Facebook ad content copy with tips and advice on targeting and boosting tactics
Book-Seller Platform Boost
Includes ads and features built to target readers of a specific book-seller platform (including, but not limited to, Kindle Unlimited, Kindle, iBooks, Kobo, and Nook).
o $100 – 200 USD put directly back into online advertising
o Custom Facebook and Twitter promo content (10 tweets and 5 FB posts)
o Optional 150+ FB Page and Group Blast tailored for customers of the chosen retailer(s)
o Optional reviewer outreach
The Big One
Perfect for box sets and authors looking to make the biggest release splash possible! This is the package that put Pub-Craft on the map during the early box-set era.
o $1350.00 USD put directly back into online advertising
o Booking of a curated set of large, medium, and small online ads
o Outreach blast to 150+ FB Groups and Pages (including review request option)
o Custom Facebook and Twitter promo content (10 tweets and 5 FB posts)
o Blog Tour and/or Blog Blast including rafflecopter giveaway for newsletter sign-ups and social media growth (prize(s) at your discretion)
o Quote cards/ teaser graphics featuring quotes from your book, the book’s cover, and some genre-appropriate eye-candy.
o The Pub-Craft Team available to assist and advise at any time during pre-order and release/push week
o Optional reviewer outreach
o Optional release day Facebook Party (moderated by a professional host, with the option of inviting other authors to guest-host)